Alejandro Argumedo, frustrated by the negative recognition of El Salvador, decided to ally with Ricardo Cuellar and Juan Maceda to develop an application that will position El Salvador on the innovation radar. At the beginning of 2017 they developed hugo together, the first Central American application to provide micro logistics services, starting with food delivery: all your favorite restaurants and all types of beverages delivered to your door.

Hugo has expanded to 6 countries (El Salvador, Guatemala, Honduras, Nicaragua, Costa Rica and Dominican Republic) in just 3 years. Besides, new services have been developed such as grocery shopping, online ticket sales, laundry, cash delivery, errands, among others. And finally in 2020 venturing into the commuting of people and financial services.